In 2012, VIENNAFAIR – Austria’s largest contemporary art fair – redefined and expanded its position in the international art market. The focus on Central, Eastern, and Southeastern Europe was continued but also enhanced with a fresh face and an identity poised toward the future: “The New Contemporary”. Today, VIENNAFAIR stands out in its league with new artistic leadership, thrilling side programs, performances, talks, music, parties, and much more.
The unique focus of VIENNAFAIR The New Contemporary brought together a diverse spectrum of 122 national and international galleries with a dazzling array of young and established artistic positions. And in 2013 the scope extends even further to the east.